These are the top 5 reasons why we must have an ezine.
- Establish yourself as an expert. People search online for information and will look to you, as an authority to provide it to them.
- Build a relationship with your subscribers. Everyone knows that people like to buy from people they trust. By using ezines, you can connect with your subscribers and develop a strong relationship and trust. Remember to share a little about yourself or your business.
- Drive traffic to your website. Let your subscribers knows if there are new blog posts or other changes to your website. Notify and remind them about your upcoming product launches, new articles or testimonials with a link to your website.
- Create content on your website regularly. Be sure to add your ezines and newsletters to your website in an archive area. These will allow your audience to read an issue or two to determine whether your ezine will be interest to them. You also need to optimize your article placements which is good for bringing new traffic from search engines.
- Grow your subscribers. You need to remind your ezine subscribers that it’s allow to forward or share your newsletter to anyone they concern.
